AI in Advertising: Human Judgment Remains Crucial for Creative Excellence
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Storyboard•16-01-2026, 08:55
AI in Advertising: Human Judgment Remains Crucial for Creative Excellence
- •AI has transformed advertising, speeding up execution and campaign delivery, but human judgment is still essential for true creative excellence.
- •Successful campaigns like 'Shah Rukh Khan My Ad' leveraged AI for hyper-personalization, boosting sales significantly.
- •However, AI-generated ads from Coca-Cola and McDonald's faced backlash for lacking emotional depth and originality, highlighting AI's limitations.
- •Industry leaders Neville Shah and Ashish Khazanchi emphasize that while AI aids craft and execution, the core idea and critical judgment must remain human-led.
- •Prathap Suthan adds that AI lacks lived experience, cultural understanding, and accountability, which are vital for authentic and impactful storytelling.
Why It Matters: While AI enhances advertising efficiency, human judgment, cultural understanding, and accountability are indispensable for creative excellence.
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