Godrej Consumer Cuts Ad Spend to Rs 341 Cr in Q3 as Profit Stays Flat
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Storyboard•23-01-2026, 16:46
Godrej Consumer Cuts Ad Spend to Rs 341 Cr in Q3 as Profit Stays Flat
- •Godrej Consumer Products' consolidated profit remained flat at Rs 498 crore in Q3 FY26, despite a 9% increase from the previous quarter.
- •Revenue grew by nearly 9% to Rs 4,079 crore, driven by higher volumes in insecticides, hair care, and household products.
- •The company reduced advertising expenditure by 6% to Rs 341 crore, while total expenses increased by 6.3%.
- •GCPL reported 7% underlying volume growth and expanded EBITDA margins to 21.6%, with profit before one-off items up 14%.
- •International markets showed mixed results; Indonesia faced pricing pressures, while Africa, US, and Middle East saw 19% sales growth.
Why It Matters: Godrej Consumer maintained flat profits in Q3 by cutting ad spend, despite strong revenue growth and volume expansion.
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