Maharashtra Civic Polls: ₹55 Crore Digital Ad Spend on Meta, Google
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Storyboard•12-01-2026, 08:06
Maharashtra Civic Polls: ₹55 Crore Digital Ad Spend on Meta, Google
- •Political parties spent ₹55.5 crore on digital ads for Maharashtra civic polls between mid-December 2025 and early January 2026.
- •BJP and its allies led spending on Google platforms, with BJP alone spending ₹7.05 crore.
- •On Meta platforms (Facebook, Instagram), BJP Maharashtra spent a dominant ₹36.15 crore.
- •Total digital ad spend for the elections has reached ₹56-57 crore, with more expected as polling day approaches.
- •The 2026 local elections are marked by aggressive use of AI-powered content tools for hyper-localised videos and micro-targeting.
Why It Matters: Maharashtra civic polls see massive digital ad spending, with BJP leading, highlighting online platforms' crucial role.
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