The Advertising Club Unveils Refreshed Brand Identity, Reaffirms Industry Beacon Role
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Storyboard•26-02-2026, 17:11
The Advertising Club Unveils Refreshed Brand Identity, Reaffirms Industry Beacon Role
•The Advertising Club (TAC) has revealed a refreshed brand identity after 71 years, reinforcing its credibility and role in the evolving marketing and advertising ecosystem.
•The new identity, created with Landor, positions TAC as 'The Beacon,' a visionary guide for the industry amidst disruption and rapid change.
•TAC aims to provide direction, set benchmarks, and spark conversations, championing ideas that define the future of marketing and advertising.
•The flexible and future-ready design system will scale across awards, partnerships, platforms, and digital touchpoints.
•Dheeraj Sinha, President of TAC, stated the refresh reaffirms their intent to be a beacon in volatile times, connecting technology, culture, data, and design.
