AI, Creators, and Messaging Fuel India's Omnichannel Retail Boom: Report

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AI, Creators, Messaging Fuel India's Omnichannel Retail Boom: Meta-RAI Report

Representational image (Image: News18)

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News18•25-02-2026, 16:15

AI, Creators, Messaging Fuel India's Omnichannel Retail Boom: Meta-RAI Report

•AI, short-form video, creators, and messaging platforms are transforming India's retail sector, accelerating omnichannel shopping.
•77% of retail brand and product discovery occurs on social media, with Meta platforms driving 96% of this discovery.
•Omnichannel shoppers spend 2.5 times more than single-channel shoppers, and up to 73% more when engaging across multiple touchpoints.
•A shift from search-based to scroll-led discovery is noted, with 97% of consumers watching short-form videos daily.
•WhatsApp plays a significant role, with 72% of product discovery now happening on the messaging platform.

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