Google and Airtel Collaborate to Combat Spam in Messages Containing Web Links
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Airtel, Google Partner to Combat Spam and Digital Fraud in Messages
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News18•01-03-2026, 19:15
Airtel, Google Partner to Combat Spam and Digital Fraud in Messages
•Bharti Airtel and Google collaborate to deploy AI-enabled spam protection on Google's messaging platform.
•The partnership aims to safeguard customers from potential digital fraud by combining Airtel's network intelligence with Google's Rich Communications Services (RCS) platform and spam filtering.
•Airtel claims its AI tools blocked 71 billion spam calls and 2.9 billion spam SMSes, reducing financial losses by 68.7% in 1.5 years.
•The initiative extends customer protection beyond the telco domain, making the rich messaging platform safer and more secure.
•Airtel urges other internet-based apps and OTT communication platforms to join forces in fighting spam and financial fraud.
