•Government-backed self-help groups (SHGs) in Jharkhand's Simdega produce herbal gulal for Holi using natural ingredients.
•Marketed under the 'Palash' brand by women associated with JSLPS, promoting local products and strengthening the district's economy.
•Herbal gulal is made from flowers and plants like palash, turmeric, beetroot, and spinach, dried in shade, and contains no chemicals, making it skin-safe and eco-friendly.
•JSLPS has promoted herbal gulal for 3-4 years due to concerns over synthetic colors, with hundreds of women trained in eco-friendly color preparation.
•Available in malls, stalls, and retail outlets across multiple districts, priced affordably between Rs 30-60 for 100g and Rs 90-120 for 250g.
