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Mahindra Group Targets 25% Market Share in Rotavator Segment
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Mahindra Aims for 25% Rotavator Market Share with New Heavy-Duty Series
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News18
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01-03-2026, 19:15
Mahindra Aims for 25% Rotavator Market Share with New Heavy-Duty Series
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Mahindra Group targets a 25% market share in the rotavator segment, driven by increasing farm mechanization.
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The company recently launched a new series of heavy-duty rotavators, Mahavator & Mahavator HD, ranging from 4 to 9 feet.
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Rotavators are key tillage equipment, and Mahindra expects to sell around 50,000 units this year, currently holding about 20% market share.
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Approximately 95% of rotavator sales occur in the domestic market, making it a significant focus for Mahindra.
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Mahindra has modular capacity expansion capabilities at its two manufacturing plants to meet growing demand.
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