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Understanding Panic Buying: Why It Worsens Shortages and What Drives It
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Panic Buying: Why We Do It & How Smart Messaging Can Stop It
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News18
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11-03-2026, 11:45
Panic Buying: Why We Do It & How Smart Messaging Can Stop It
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Panic buying worsens shortages, as seen with fuel in Gold Coast, Australia, and essentials during the COVID pandemic.
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Research shows panic buying is driven by perceived risk and the belief that stocking up is sensible, not consistently by age, gender, or income.
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Social influence plays a role, especially for non-perishable foods, where people stock up if they feel others approve or are doing the same.
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Effective messaging should reassure, normalize responsible behavior, and appeal to community values, rather than framing panic buying as 'selfish'.
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A study successfully reduced stockpiling intentions by emphasizing stable supply chains and the community benefits of buying normally.
Read Full Article on News18 in English
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