Trust is Key: How Authenticity Defines India's Astrological Gemstone Market
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News18•30-01-2026, 14:30
Trust is Key: How Authenticity Defines India's Astrological Gemstone Market
- •Rapid growth in India's astrological gemstone market has led to challenges like inconsistent quality and lack of consumer awareness.
- •The widespread circulation of heated, treated, reused, or altered gemstones without disclosure is a major concern for buyers.
- •Khanna Gems Private Limited, founded in 1987, is highlighted for upholding consistent quality standards and prioritizing long-term trust.
- •The company emphasizes natural origin and originality over price incentives, focusing on consumer education and transparency.
- •Industry leaders believe informed choices and ethical practices are crucial for the long-term credibility and sustainability of the market.
Why It Matters: Trust, transparency, and consumer education are paramount in India's evolving astrological gemstone market.
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