Veganuary Gains Momentum in India: Brands and Workplaces Embrace Plant-Based Living
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News18•24-01-2026, 17:00
Veganuary Gains Momentum in India: Brands and Workplaces Embrace Plant-Based Living
- •Veganuary, a global movement encouraging plant-based diets, is gaining significant traction in India, with over 300,000 pledges since 2022.
- •The campaign sees strong participation from the food service industry, with 174 brands joining last year to meet rising conscious consumerism.
- •Leading brands like Hilton Hotels, Nature’s Basket, Super You, Yoga Bar, TBH, Only Earth, and Chinita Real Mexican Food are actively supporting Veganuary 2026.
- •Hilton Hotels partnered with Good Dot to launch a special Veganuary menu nationwide, while Nature’s Basket hosted a vegan cook-along workshop in Bengaluru.
- •Workplaces are also promoting employee health and well-being through various initiatives focused on plant-based eating during Veganuary.
Why It Matters: Veganuary is thriving in India, with increasing brand and workplace participation promoting plant-based lifestyles.
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