BBH India Secures Integrated Creative & Media Mandate for CYBX Cybersecurity App

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BBH India Wins Integrated Creative & Media Mandate for Cybersecurity App CYBX

CYBX positions itself as a next-generation cybersecurity solution built for everyday smartphone users. Developed by Indian technology company 63SATS, the app offers real-time protection against malware, phishing attempts, unsafe applications and networks, data theft risks, suspicious QR codes and scam calls.

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Storyboard•24-02-2026, 08:48

BBH India Wins Integrated Creative & Media Mandate for Cybersecurity App CYBX

•BBH India secured the integrated creative and media mandate for CYBX, a B2C cybersecurity super-app by 63SATS, after a multi-agency pitch.
•Propagate India will handle the digital and performance mandate for CYBX.
•CYBX aims to build a category mindset around personal cybersecurity, targeting mass adoption for everyday smartphone users.
•The app offers real-time protection against malware, phishing, data theft, and includes features like QR verification and cyber insurance.
•The win validates Publicis Groupe's local restructuring strategy in India, where the Publicis brand was folded into BBH.

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