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This comes at a time when marketing complexity in India is rising faster than marketing certainty, with non-linear consumer journeys, fragmented attention and a widening gap between activity and outcomes, highlighted the company in its statement.
Agency News
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Storyboard•06-01-2026, 12:23

Madison Media Unveils MbrAIn: India's First AI-Powered Strategic Media Planning System

  • •Madison Media launched MbrAIn, an India-First Strategic Media Planning Agentic System, and its proprietary Growth Planning System (GPS).
  • •MbrAIn helps brands diagnose growth, make better planning decisions, and build accountable full-funnel strategies across 4Cs (Consumer, Content, Channel, Commerce).
  • •GPS codifies the planning journey, offering bespoke solutions tailored for brand development, category dynamics, and cultural nuances in India.
  • •The system addresses rising marketing complexity, non-linear consumer journeys, and fragmented attention in the Indian market.
  • •MbrAIn accelerates strategic planning, synthesizes inputs, shapes strategies, and simulates growth scenarios with speed and consistency.

Why It Matters: Madison Media's MbrAIn and GPS offer an India-first, AI-powered solution for strategic brand growth.

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