Exclusive: Ajit Varghese Discusses Madison's Search for Strategic Partner to Fuel AI and Product-Led Growth
Loading more articles...
Madison World Transforms with AI, Seeks Partner to Accelerate Product-Led Growth
S
Storyboard•13-03-2026, 17:45
Madison World Transforms with AI, Seeks Partner to Accelerate Product-Led Growth
•Madison World is actively seeking a strategic partner to accelerate its transformation into an AI-enabled, product-led media network.
•The agency is developing MbrAIn, a proprietary AI-powered intelligence platform, and the Catalyst operating system, with investments up to $2.5 million.
•Ajit Varghese, Group CEO, states Madison's revenue is 60% digital, aiming to shift from media planning to growth planning for clients.
•MbrAIn's first version is set for an April launch, with a refined version by June, featuring a proprietary Madison Small Language Model (SLM).
•The industry is moving from service-based to product- and systems-led models, with agencies needing to deliver measurable business outcomes.
