Publicis Halts The Trade Desk Recommendations for Clients Amid Audit Concerns: Report
Loading more articles...
Publicis Drops The Trade Desk Over Audit Concerns, Citing Billing Violations
S
Storyboard•18-03-2026, 09:37
Publicis Drops The Trade Desk Over Audit Concerns, Citing Billing Violations
•Publicis Groupe will no longer recommend The Trade Desk as a DSP to clients after an audit revealed multiple violations of their master service agreement.
•The audit found The Trade Desk improperly applied DSP fees to additional charges and billed Publicis/clients for unauthorized tools.
•Concerns were raised about billing transparency, with Publicis claiming insufficient information to verify media and data costs were invoiced without mark-ups.
•Publicis escalated the issues to The Trade Desk's senior leadership but failed to reach a resolution.
•The Trade Desk CEO Jeff Green denied audit failures, suggesting critics advocate transparency while operating less transparent models.
