Publicis Starcom Bags Flipkart Group's ₹750-Crore Media Account, Replaces EssenceMediacom

Under the new partnership, Starcom India will be responsible for both traditional and digital media duties.

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Storyboard•08-01-2026, 15:43

Publicis Starcom Bags Flipkart Group's ₹750-Crore Media Account, Replaces EssenceMediacom

•Publicis Groupe's Starcom India has won the Flipkart Group's integrated media mandate, valued at approximately ₹750 crore.
•This marks one of the largest media account wins in the Indian advertising market this year.
•Starcom India will manage traditional and digital media duties for the entire Flipkart Group, including Myntra, Shopsy, Cleartrip, and Super.money.
•The new mandate focuses on a unified, full-funnel media strategy, balancing scale, relevance, and effectiveness across various consumer touchpoints.
•The account was previously handled by EssenceMediacom (WPP Media) and was awarded to Starcom after a multi-agency pitch.

Why It Matters: Publicis Starcom secures Flipkart's massive media mandate, a major win in India's ad market.

Read Full Article on Storyboard in English

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