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The expanded mandate now includes e-commerce and quick commerce, ensuring Reckitt’s brands are consistently optimised for performance across India’s leading digital platforms. This covers Reckitt’s entire Indian portfolio, including flagship brands such as Dettol, Harpic, Durex, Finish, Lysol, and Veet.
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Storyboard•07-01-2026, 11:42

WPP Media Expands Reckitt Partnership, Secures Global & E-commerce Mandates

  • •WPP Media retains Reckitt India's integrated media mandate, adding the crucial e-commerce media mandate.
  • •The expanded partnership builds on a relationship initiated in 2023, focusing on brand building, media effectiveness, and digital growth.
  • •Wavemaker, part of WPP Media, will continue to lead media strategy, planning, buying, and the new e-commerce remit.
  • •WPP Media will also manage media planning and buying for Reckitt across 21 European markets globally from January 1, 2026.
  • •A dedicated team of commerce specialists will be embedded within Reckitt’s e-commerce operations in India for strategy, execution, and optimization.

Why It Matters: WPP Media strengthens its strategic partnership with Reckitt, expanding media and e-commerce mandates globally.

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