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Bajaj Plans New 125cc-250cc Motorcycle Brand, Pulsar Series to Get Phased Upgrades
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Bajaj to launch new 125cc-250cc brand, Pulsar upgrades in three phases
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CNBC TV18
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24-02-2026, 13:41
Bajaj to launch new 125cc-250cc brand, Pulsar upgrades in three phases
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Bajaj Auto to introduce a new brand in the 125cc-250cc segment in the coming months, crucial for portfolio growth.
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Pulsar upgrades will be rolled out in three waves this year, enhancing the existing lineup.
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Company increased its market share in the 125cc-plus segment to 22-24%, a 2% rise in two months.
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Bajaj plans a refresh of its motorcycle portfolio by mid-2026, with eight new launches in 4-5 months.
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Evaluating dual-sport and off-road formats under the new brand and expanding 250cc-plus exports.
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