Kia Seltos Launches Strongly, Outperforms Tata Sierra in Initial Sales

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New Kia Seltos Outperforms Tata Sierra in Early Sales, Dominates Mid-Size SUV Segment

The Kia Seltos and the Tata Sierra are direct rivals in the mid-size SUV segment.

M

Moneycontrol•18-03-2026, 14:43

New Kia Seltos Outperforms Tata Sierra in Early Sales, Dominates Mid-Size SUV Segment

•The second-generation Kia Seltos has started strong, surpassing Tata Sierra in sales volumes.
•Seltos recorded over 10,000 units in January and February 2026, while Sierra sold over 7,000 units.
•In January 2026, Seltos sold 10,639 units compared to Sierra's 7,003 units.
•In February 2026, Seltos sold 10,308 units, while Sierra sold 7,100 units.
•Both SUVs offer three engine choices (naturally-aspirated petrol, turbo-petrol, diesel) and multiple transmission options.

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