Uday Shankar: AI to Propel India's Media Share to 5% of $3 Trillion Global Market
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AI to Boost India's Media Share to 5% of $3 Trillion Global Market: Uday Shankar
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Storyboard•20-02-2026, 14:04
AI to Boost India's Media Share to 5% of $3 Trillion Global Market: Uday Shankar
•Uday Shankar states AI can more than double India's share in the $3 trillion global media and entertainment market, from under 2% to 5%.
•AI offers India a unique opportunity to overcome capital and scale constraints, positioning it as a global leader in AI-driven entertainment.
•Shankar highlighted India's media industry growth to the world's fifth-largest, contributing over $30 billion, yet lacking global content powerhouse status.
•Limited capital, difficulty attracting global talent, and focus on domestic audiences have constrained India's global ambitions, with stark budget disparities.
•AI can reset the media business by transforming content creation, consumer engagement, and commerce, enabling faster, cost-effective, and personalized experiences.
