Apple CEO Discusses iPhone's Future Trajectory

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Apple CEO Tim Cook: iPhone is Not Going Away, Has Significant Room to Evolve

Tim Cook says iPhone will remain central as Apple explores AI, AR devices

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Storyboard•19-03-2026, 14:01

Apple CEO Tim Cook: iPhone is Not Going Away, Has Significant Room to Evolve

•Apple CEO Tim Cook stated the iPhone will remain central to Apple's ecosystem and has significant room for evolution.
•Cook emphasized that the iPhone "is not going away" and will be around "for a very long time."
•Despite Apple's expansion into spatial computing, AR wearables, and AI, these are not framed as direct replacements for the iPhone.
•The iPhone generated over $85 billion in revenue in its latest reported quarter, marking its strongest performance to date.
•Cook highlighted that future innovations will come from the integration of hardware, software, and services, where "the magic occurs."

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