Roshan Abbas's Tribute to Piyush Pandey: 'He Changed Advertising and People'
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Roshan Abbas Pays Emotional Tribute to Piyush Pandey: "He Didn't Just Change Advertising, He Changed People"
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Storyboard•25-02-2026, 16:34
Roshan Abbas Pays Emotional Tribute to Piyush Pandey: "He Didn't Just Change Advertising, He Changed People"
•Roshan Abbas, founder of Kommune, paid an emotional tribute to legendary adman Piyush Pandey, who passed away on October 24.
•Abbas described Pandey as "less a colleague, more a mentor," highlighting his ability to put people at ease with his booming voice and wit.
•Pandey's humility and warmth were emphasized, noting his equal treatment of everyone from secretaries to CEOs, a "magic" that transcended awards.
•Abbas recalled working with Pandey on various projects, including IPL campaigns, and his philosophy: "Most people tell a story. It's important to share a story. Because when you share it, it belongs to both."
•A cherished memory involved Pandey recalling the creation of the "Kuch Khaas Hai Zindagi Mein" jingle, revealing his deep, unfiltered emotion.