Navin Khemka of WPP Media on Industry Churn & Fair Business Practices
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WPP Media's Navin Khemka on Industry Churn, AI, and Compliance
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Storyboard•28-02-2026, 08:48
WPP Media's Navin Khemka on Industry Churn, AI, and Compliance
•Navin Khemka, President – Client Solutions at WPP Media, discusses industry shifts, emphasizing earning business "fair and square" over opportunism.
•He highlights the transition to an "answer-led internet" where AI provides direct answers, urging brands to build "AI trust" by auditing their representation in AI systems.
•Khemka believes India's DPDP Act won't cause a structural dip in ad spends for MSMEs, as compliance service ecosystems will emerge.
•He views Direct-to-Mobile (D2M) as an additional content layer, not a replacement for existing mobile behaviors or a "YouTube killer."
•Brands must adapt to an era of "answerability," ensuring consumer trust, accurate AI representation, privacy compliance, and presence where measurable impressions are delivered.
