Piramal Consumer Healthcare Targets GenZ, Boosts Digital & E-commerce to 24% of Sales
Brand Marketing
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Storyboard•05-01-2026, 08:23
Piramal Consumer Healthcare Targets GenZ, Boosts Digital & E-commerce to 24% of Sales
- •Piramal Consumer Healthcare (PCH) intensifies its digital-first strategy, innovation, and focus on power brands to adapt to evolving consumer dynamics.
- •PCH rebranded its iconic Lacto Calamine to appeal to GenZ, expanding into new-age skincare formats like facewash, serums, and sunscreens.
- •Digital media now dominates PCH's media mix (60:40), with e-commerce sales reaching 24% in H1 FY26, driven significantly by quick commerce.
- •Skincare, led by Lacto Calamine, is a key growth engine, expanding at nearly twice the overall business rate, leveraging pharmacy-led credibility.
- •PCH reported 11% YoY revenue growth in FY25, with innovation contributing 8-11% of revenue and power brands driving 50% of sales.
Why It Matters: PCH is aggressively pivoting to digital, GenZ, and skincare innovation for future growth.
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