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Uniqlo Names Jasprit Bumrah as Brand Ambassador for India
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Uniqlo Taps Jasprit Bumrah as Brand Endorser in India for LifeWear Campaign
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Storyboard
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17-03-2026, 11:44
Uniqlo Taps Jasprit Bumrah as Brand Endorser in India for LifeWear Campaign
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Global apparel retailer Uniqlo has appointed Indian cricketer Jasprit Bumrah as its brand endorser in India.
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The new campaign is built around Uniqlo's LifeWear philosophy, focusing on simplicity, quality, and comfort.
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A 30-second film features Bumrah in off-field moments, highlighting the AIRism Oversized T-shirt as part of his daily routine.
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Bumrah expressed his preference for comfortable, effortless clothing, aligning with Uniqlo's brand ethos.
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Nidhi Rastogi, Marketing Director, Uniqlo India, noted shared values of excellence and authenticity with Bumrah.
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