Budget 2026: 'Incredible India 3.0' Campaign to Boost Global Tourism

Budget
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CNBC Awaaz•23-01-2026, 12:37
Budget 2026: 'Incredible India 3.0' Campaign to Boost Global Tourism
- •Union Budget 2026 may announce 'Incredible India 3.0' campaign to promote international tourism.
- •The Ministry of Tourism has proposed relaunching the global campaign, last seen in 2017.
- •The new campaign will feature a significantly higher budget and shift focus to digital and social media platforms.
- •Emphasis will be on social media campaigns, influencer partnerships, and AI for targeted marketing.
- •An external agency will be appointed for creative, digital execution, and global reach of 'Incredible India 3.0'.
Why It Matters: Budget 2026 to relaunch 'Incredible India 3.0' with digital focus and AI to attract global tourists.
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