Swiggy Flags 'Irrational Competition' in Quick Commerce, Reassesses Instamart Strategy
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CNBC TV18•29-01-2026, 20:10
Swiggy Flags 'Irrational Competition' in Quick Commerce, Reassesses Instamart Strategy
- •Swiggy identifies "irrational competition" in India's quick commerce market, driven by aggressive price-led tactics.
- •Instamart's attempts to boost demand with no-fee and free-delivery experiments failed to deliver desired incremental order growth.
- •Swiggy is reassessing these consumer-side monetization efforts due to cost-efficiency concerns and limited customer stickiness.
- •The company consciously avoids deep-discount, volume-focused strategies that sacrifice average order values and margins.
- •Despite competitive pressures from players like Zepto and JioMart, Swiggy aims for long-term structural improvements and contribution breakeven by Q1FY27.
Why It Matters: Swiggy is recalibrating its quick commerce strategy, prioritizing profitability over aggressive discounting.
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