Secret Alchemist Secures $3M Funding to Expand Clean Fragrances, Offline Presence
Startup
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CNBC TV18•28-01-2026, 21:52
Secret Alchemist Secures $3M Funding to Expand Clean Fragrances, Offline Presence
- •Secret Alchemist, an Indian clean fragrance startup, raised $3 million in seed funding led by Unilever Ventures and DSG Consumer Partners.
- •The capital will primarily fund product development, R&D for new formulations, team expansion, and marketing efforts.
- •The brand plans to build offline discovery-led experiences to complement its strong online presence on its website, Amazon, and Nykaa.
- •Tier-two Indian markets are significantly contributing to demand, reflecting a broader shift in fragrance consumption beyond metros.
- •Co-founder Samantha Ruth Prabhu's backing enhances brand credibility, while the company eyes international expansion into UAE and Europe.
Why It Matters: Secret Alchemist secured $3M to innovate clean fragrances, expand offline, and target global markets.
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