AI-Generated Ads Match Human Effectiveness; Nadella Reports High Copilot Usage
Digital
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Storyboard•30-01-2026, 17:36
AI-Generated Ads Match Human Effectiveness; Nadella Reports High Copilot Usage
- •A global study reveals AI-generated advertisements are as effective as human-created ads in driving consumer engagement.
- •Microsoft CEO Satya Nadella stated that Copilot usage is increasing, despite investor concerns over significant AI investments.
- •Microsoft reported strong quarterly earnings with $81.3 billion revenue and $38.3 billion net income, but shares faced pressure due to AI spending worries.
- •India's IT Secretary S Krishnan advocates for focusing on sector-specific AI models over just generative AI to boost productivity.
- •Clawdbot, a personal AI tool, has gained significant traction and discussion among developers through word-of-mouth, despite not being backed by a large tech company.
Why It Matters: AI is proving effective in advertising and gaining user adoption, while India focuses on specialized AI development.
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