Belgium Initiates Fresh Antitrust Probe into Google's Adtech Practices

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Belgium Launches Fresh Antitrust Probe into Google's Adtech Practices

Belgium Launches Fresh Antitrust Probe into Google's Adtech Practices

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Storyboard•02-03-2026, 11:41

Belgium Launches Fresh Antitrust Probe into Google's Adtech Practices

•Belgium's competition watchdog initiates formal investigation into Google's online advertising practices.
•The probe focuses on potential abuse of market power in Google's ad-selling model, escalating regulatory scrutiny.
•This follows landmark EU penalties against Google for shopping, Android, and AdSense violations, totaling billions.
•Regulators previously fined Google €2.95 billion for favoring its own adtech tools, citing conflict of interest.
•New inquiry examines if Google manipulated search ad auctions to inflate advertiser prices, alongside Digital Markets Act enforcement.

Read Full Article on Storyboard in English

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