Disney+ Embraces Vertical Video for Daily Engagement & Ad Boost
Digital
S
Storyboard•08-01-2026, 10:49
Disney+ Embraces Vertical Video for Daily Engagement & Ad Boost
- •Disney+ to introduce vertical video later this year, aiming to increase daily user engagement and attract advertisers.
- •The move was announced at CES in Las Vegas, alongside new advertising tools for brand storytelling and performance.
- •Vertical video, inspired by ESPN's "Verts," will include original shorts and reworked clips to cater to modern viewing habits.
- •The strategy targets Gen Z and Gen Alpha, who prefer bite-sized content, even on connected TVs.
- •New Brand Impact Metric combines Disney's data with third-party insights to measure ad effectiveness.
Why It Matters: Disney+ is evolving with vertical video and advanced ad tools to boost engagement and advertiser relevance.
✦
More like this
Loading more articles...
