Report: Global Smartphone Market Sees Record Annual Drop Amid Deepening Memory Crisis
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Global Smartphone Market Faces Record Decline Amid Deepening Memory Crisis
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Storyboard•27-02-2026, 13:02
Global Smartphone Market Faces Record Decline Amid Deepening Memory Crisis
•Worldwide smartphone shipments are projected to hit their lowest level in over a decade, marking the steepest annual decline on record.
•The downturn is driven by an intensifying memory shortage crisis, disrupting global supply chains and increasing component costs.
•Apple and Samsung are better positioned to navigate the crisis, potentially expanding market share, while smaller Android vendors face significant struggles.
•Rising component costs will lead to increased average selling prices for devices, with a projected 14% rise.
•The memory crisis is seen as a structural reset for the smartphone market, with long-term implications for vendor landscape and product mix.
