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Google and Flipkart Partner to Launch Universal Commerce Platform in India
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Google to Launch AI-Powered Universal Commerce Platform in India with Flipkart
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Storyboard
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12-03-2026, 11:03
Google to Launch AI-Powered Universal Commerce Platform in India with Flipkart
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Google is set to debut its Universal Commerce Platform (UCP) in India in the coming months, partnering with IPO-bound Flipkart.
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The AI tool was previously launched in the US market, with its launch occurring in 2025.
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UCP enables AI interactions for instant sales across AI surfaces like AI Mode in Search and the Gemini app.
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Dan Taylor, VP, Global Ads, stated UCP aims to remove shopping's "grunt work," making it seamless and secure.
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Agentic commerce, powered by AI agents, autonomously negotiates and completes purchases for users and businesses.
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