Study: 60% of India's Digital Astrology Users Are Women

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Indian Women Dominate Digital Astrology: 60% Users Are Female, Study Reveals

Digital astrology gains traction among women aged 18-30, says study.

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Storyboard•11-03-2026, 11:24

Indian Women Dominate Digital Astrology: 60% Users Are Female, Study Reveals

•An iMeUsWe study reveals 60.3% of digital astrology users in India are women, leading the trend.
•Young women (18-30, especially 25-30) increasingly use it for structured guidance in key life decisions.
•Vivek Desai states astrology is a tool for reflection, connecting identity and future choices.
•Relationship and marriage concerns dominate queries (nearly 70%), followed by career and job stability.
•North India leads consultations (35.5%), followed by West and Central India (30.1%).

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