Meta to Launch Premium Subscriptions for Instagram, Facebook, WhatsApp
Digital
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Storyboard•27-01-2026, 09:09
Meta to Launch Premium Subscriptions for Instagram, Facebook, WhatsApp
- •Meta plans to introduce premium subscriptions across Instagram, Facebook, and WhatsApp, offering exclusive features while keeping core services free.
- •The subscriptions aim to enhance productivity, creativity, and AI capabilities, with each app having distinct paid offerings.
- •Meta will integrate its recently acquired AI agent, Manus, into its products and also sell standalone Manus subscriptions to businesses.
- •AI-specific subscriptions, including a freemium model for Vibes video generation, are also planned.
- •New Instagram subscription features may include unlimited audience lists, unfollower tracking, and anonymous Story viewing, separate from Meta Verified.
Why It Matters: Meta is expanding into premium subscriptions across its major apps to unlock new features and revenue streams.
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