OpenAI to Discontinue Unlimited ChatGPT Plans Amid Rising AI Expenses

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OpenAI Hints at End of Unlimited ChatGPT Plans Amid Soaring AI Costs

OpenAI may switch from flat-rate to usage-based pricing for ChatGPT due to rising AI demands and competition from Google’s Gemini and Anthropic’s Claude, says Nick Turley.

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Storyboard•20-03-2026, 12:01

OpenAI Hints at End of Unlimited ChatGPT Plans Amid Soaring AI Costs

•OpenAI may transition from flat-rate, unlimited ChatGPT plans to a usage-based model due to rising AI resource intensity.
•Nick Turley, VP of Product and Head of ChatGPT, stated that increasing demand for powerful AI capabilities makes unlimited subscriptions unsustainable.
•Sam Altman previously compared AI to a metered utility like electricity or water, where users pay based on consumption.
•The potential pricing shift comes as OpenAI faces intense competition from rivals like Google's Gemini and Anthropic's Claude.
•Current plans include ChatGPT Go (free in India), ChatGPT Plus (₹1,999/month), and Premium Pro (₹19,900/month with unlimited GPT-5.4 uploads).

Read Full Article on Storyboard in English

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