Spotify Launches AI-Prompted Playlists in US, Canada to Boost Discovery

Spotify informed that listeners can use prompts such as asking for a playlist suited to a long winter drive featuring downtempo tracks from the 2000s, enabling the system to tailor results more precisely.

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Storyboard•23-01-2026, 17:22

Spotify Launches AI-Prompted Playlists in US, Canada to Boost Discovery

•Spotify introduces 'Prompted Playlist' feature for Premium subscribers in the US and Canada.
•Users can generate playlists using conversational AI prompts based on their listening preferences and mood.
•The feature allows natural language descriptions and considers listening history for personalized results.
•It aims to enhance music discovery, offering fresher tracks, emerging artists, or specific genre exclusions.
•Molly Holder highlights user desire for active shaping of their listening experience, moving beyond passive personalization.

Why It Matters: Spotify's new AI-prompted playlists empower Premium users to actively shape their music discovery.

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