YouTube to Launch 'AI Digital Twins' for Creators to Produce Shorts
Digital
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Storyboard•22-01-2026, 13:43
YouTube to Launch 'AI Digital Twins' for Creators to Produce Shorts
- •YouTube CEO Neal Mohan announced plans to allow creators to use AI-generated versions of their own likeness to produce Shorts.
- •The feature aims to be a tool for creative expression, not a replacement for creators, potentially similar to OpenAI's Sora for generating photorealistic avatars.
- •YouTube will require creators to disclose realistic altered or synthetic content and plans new tools for creators to manage their likeness in AI-generated material.
- •The platform is enhancing existing systems to combat spam and clickbait, aiming to reduce low-quality, repetitive AI-generated content.
- •YouTube Shorts now average 200 billion views daily, with new features including image posts in feeds, parental controls, and an AI game creation tool.
Why It Matters: YouTube is embracing AI to empower creators with 'digital twins' for Shorts, while also focusing on content quality and safety.
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