AI Disrupts Gen Z's Ikigai: Passion Alone Not Enough for Career Success
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CNBC TV1823-01-2026, 18:10

AI Disrupts Gen Z's Ikigai: Passion Alone Not Enough for Career Success

  • Gen Z, known for seeking Ikigai (purpose, passion, prosperity, relevance) in careers, faces significant challenges due to AI in hiring.
  • A LinkedIn survey reveals two-thirds of job applicants find AI-driven hiring processes impersonal, with many never hearing back.
  • Despite Gen Z prioritizing growth and skill development over salary hikes (21%) or promotions (12%), the economy and AI screening impede purpose-driven roles.
  • Employers prioritize productivity over passion, leading to a disconnect between Gen Z's aspirations for meaningful work and company hiring needs.
  • Upskilling, building proof through projects, and adapting to adjacent roles are crucial for Gen Z to navigate the AI-driven job market and achieve their Ikigai.

Why It Matters: AI is transforming hiring, forcing Gen Z to prioritize skills and adaptability over passion alone to achieve career Ikigai.

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