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Amruta Khanvilkar Launches 'Amulya' Sari Brand, Embracing Entrepreneurship on Women's Day 2026
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Amruta Khanvilkar Launches 'Amulya' Sari Brand, Embraces Entrepreneurship on Women's Day
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Moneycontrol
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09-03-2026, 00:46
Amruta Khanvilkar Launches 'Amulya' Sari Brand, Embraces Entrepreneurship on Women's Day
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Actor-producer Amruta Khanvilkar launched her sari brand ‘Amulya’ on International Women's Day 2026, marking her entrepreneurial debut.
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The brand name ‘Amulya’ (meaning priceless) reflects her deep personal connection to saris, celebrating their cultural and emotional significance.
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Amruta emphasizes inclusivity and affordability, aiming to make beautifully crafted saris accessible to a wider range of women.
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She visited Tirupati Balaji Temple before the launch, considering ‘Amulya’ a heartfelt journey rooted in tradition and emotion.
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Future plans include digital expansion, followed by pop-ups and collaborations in various cities to connect organically with customers.
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