Balika Badhu's Neha Marda Bags Rs 3.6 Crore Deal on Shark Tank India for Phitku Deodorant
Entertainment
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Moneycontrol•27-01-2026, 20:10
Balika Badhu's Neha Marda Bags Rs 3.6 Crore Deal on Shark Tank India for Phitku Deodorant
- •TV actress Neha Marda, known for 'Balika Badhu', secured a deal on Shark Tank India for her deodorant brand, Phitku.
- •Marda, along with co-founders, pitched Phitku, an alum-based deodorant, on episode 16 of the show.
- •Judges Anupam Mittal and Aman Gupta invested Rs 1.8 crore each for 1% equity, valuing the company at Rs 180 crore.
- •Neha Marda impressed the Sharks with her product, Phitku, which modernizes an ancient concept with unique packaging and addresses personal challenges like body odor during pregnancy.
- •The deal also includes a 5% royalty until Rs 5.4 crores is recovered by the investors.
Why It Matters: Neha Marda successfully secured a significant investment for her innovative deodorant brand Phitku on Shark Tank India.
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