AI Roles Command 32% Higher Pay, Surpassing Traditional Media and Communication Jobs in GCCs
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AI Roles Outpace Traditional Media, Offering 32% Pay Premium in GCCs
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Storyboard•23-02-2026, 08:30
AI Roles Outpace Traditional Media, Offering 32% Pay Premium in GCCs
•AI-driven roles offer a 32% pay premium in Global Capability Centres (GCCs) compared to traditional media and communication agencies.
•Salary growth at traditional agencies in India has slowed to 1-5% annually, leading to employee dissatisfaction and attrition pressures.
•Job switching is difficult as employers prioritize AI-enabled skills, analytics, and digital strategy over traditional creative roles.
•Hiring at traditional agencies focuses on strategic growth areas and domain expertise, not broad headcount expansion.
•GCCs in India show stronger wage growth, with AI and ML specialists earning up to a 32% premium, attracting talent from traditional agencies due to better margin structures.
