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Report: 80% of Influencer Deals Under $300 as Brands Prioritize UGC
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Influencer Deals Under $300 Dominate, Brands Shift to UGC: Report
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Storyboard
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20-03-2026, 15:01
Influencer Deals Under $300 Dominate, Brands Shift to UGC: Report
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Nearly 80% of influencer collaborations are now priced below $300, moving away from high-budget partnerships.
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User-generated content (UGC) campaigns grew 133% year-on-year, becoming a fast-growing format in influencer marketing.
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Instagram remains the top platform (40% of campaigns), followed by UGC (35%), while TikTok saw a sharp drop to 21%.
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A significant pay gap persists: male creators earn an average of $205 per engagement, compared to $166 for women.
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Brands are cautious about AI influencers, with 86% not wanting to collaborate, despite a 42% rise in AI creators.
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