While consumers enjoy these services, many are concerned about road safety and driver safety as well. (PTI file for representation)
India
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News1814-01-2026, 14:09

74% Consumers Back Government Move to Restrict 10-Minute Delivery: LocalCircles Survey

  • A LocalCircles survey reveals 74% of quick commerce consumers support the government's advisory to remove the 10-minute delivery timeline.
  • Concerns about road safety and driver safety are key reasons for consumer support, advocating for pressure-free delivery.
  • 38% of consumers surveyed explicitly stated they do not want any products delivered within 10 minutes.
  • For those who desire 10-minute delivery, medicines are considered a must-have (100%), followed by essentials (55%).
  • The survey gathered over 90,000 responses from quick commerce consumers across 180 districts in urban India.

Why It Matters: Majority of consumers support restricting 10-minute delivery due to safety concerns, prioritizing medicines for fast delivery.

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