No more 10-minute delivery by quick commerce platforms
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Firstpost13-01-2026, 15:38

India Halts 10-Minute Delivery to Protect Gig Workers; Mandaviya Intervenes

  • India's quick-commerce platforms are discontinuing 10-minute delivery promises after Union Labour Minister Mansukh Mandaviya's intervention.
  • Mandaviya met with major aggregators like Blinkit, Zepto, Zomato, and Swiggy, urging them to remove rigid delivery deadlines.
  • The move aims to improve safety and working conditions for gig workers, addressing concerns over unsafe driving and stress.
  • Blinkit has already changed its tagline from "10,000+ products delivered in 10 minutes" to "30,000+ products delivered at your doorstep."
  • This shift reflects wider government efforts to formalise and protect the growing gig workforce, including initiatives like the e-Shram portal.

Why It Matters: India stops 10-minute delivery to prioritize gig worker safety and better working conditions.

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