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BJP's 'Paribartan Yatra' seen as pivotal for Bengal polls, testing party's organizational strength
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BJP's 'Paribartan Yatra' Aims to Revive Momentum, Test Organizational Muscle in Bengal
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CNBC TV18
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27-02-2026, 14:26
BJP's 'Paribartan Yatra' Aims to Revive Momentum, Test Organizational Muscle in Bengal
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West Bengal BJP launches 'Paribartan Yatra', a 5,000-km statewide mobilization program to revive momentum and challenge TMC.
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The yatra, starting March 1, aims to reach 1-1.5 crore people and is seen as a 'game changer' for the upcoming assembly polls.
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Nine yatras will originate from various locations, traversing every constituency, culminating in a Brigade Parade Ground rally addressed by PM Modi.
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Union Home Minister Amit Shah will launch the yatra from Raidighi in South 24 Parganas, a TMC bastion, signaling a direct challenge.
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The initiative is a strategic recalibration to rebuild cadre confidence, test grassroots machinery, and project a credible alternative to the TMC.
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