NAD+ in Skincare: The New Anti-Aging Frontier or Just Hype?
Beauty
M
Moneycontrol•20-01-2026, 18:01
NAD+ in Skincare: The New Anti-Aging Frontier or Just Hype?
- •NAD+ is a critical coenzyme vital for cellular energy production and DNA repair, with levels declining by 50% by middle age, contributing to visible aging.
- •It activates Sirtuins, enzymes that protect DNA from damage caused by UV radiation and oxidation, improving skin texture and resilience.
- •The trend appeals to modern consumers seeking optimization and bridges clinical medicine with luxury beauty, especially among urban professionals.
- •Benefits include defending against urban stressors like blue light and pollution, supporting hair follicle health, and reducing mental fatigue.
- •Delivery methods vary: IV drips offer immediate absorption but are costly and invasive (₹15,000+ per session), while oral supplements face absorption issues; topical application is emerging as a targeted solution for localized skin aging.
Why It Matters: NAD+ is gaining popularity in skincare for its cellular regeneration benefits, but delivery method is key for effectiveness.
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