Karan Johar Declares Shah Rukh Khan's KKR Surpasses His Film Empire; Notes SRK's 'Obsession'
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Karan Johar: SRK's KKR Bigger Than His Film Business Due to Obsession
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News18•27-02-2026, 14:07
Karan Johar: SRK's KKR Bigger Than His Film Business Due to Obsession
•Karan Johar highlights Shah Rukh Khan's KKR as a prime example of successful celebrity entrepreneurship, valuing it higher than SRK's film business.
•SRK bought a 55% stake in KKR in 2007 when it was valued at ₹300 crore; reports suggest a current valuation increase with SRK looking to raise his stake by 35% in a ₹4,000 crore deal.
•Johar attributes KKR's massive success to SRK's 'obsession,' passion, and active involvement in strategizing and engaging with the team, not just lending his name.
•He cites Alia Bhatt's Ed-a-Mamma and Katrina Kaif's Kay Beauty as other examples of celebrity brands thriving due to genuine engagement and active participation.
•Karan Johar emphasizes that true success in celebrity entrepreneurship comes from commitment, strategic thinking, and emotional investment, treating ventures as full-time responsibilities.
