•CM Chandrababu Naidu's government granted tailor-made subsidies worth Rs. 59.69 crores to Heritage Foods Limited.
•The subsidy package is for the technology upgrade of Heritage Foods' milk processing unit in Tirupati District, with a total investment of Rs. 209.68 crores.
•The company proposed creating 35 direct jobs, leading to questions about the disproportionate subsidy amount.
•The package includes Technology Upgradation Subsidy (Rs. 34.93 Cr), 100% Net SGST Reimbursement (Rs. 17.80 Cr), Power Cost Reimbursement, Electricity Duty Exemption, and Interest Subvention.
•Despite government claims of benefits for farmers, youth, and consumers, the move is attracting criticism due to Heritage Group's association with Chandrababu's family.