Birbhum's Shitalgram Women Achieve Huge Earnings with Low-Cost Poita Making Cottage Industry

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Birbhum's Shitalgram: Low-Cost Paita Production Boosts Local Economy, Empowers Women

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News18•24-02-2026, 06:13

Birbhum's Shitalgram: Low-Cost Paita Production Boosts Local Economy, Empowers Women

•Shankar Maharaj of Shitalgram, Birbhum, is reviving his village's economy by producing Paitas (sacred threads) essential for Hindu rituals.
•Paita, also known as Yagnopobit, is a crucial item for Upanayan ceremonies and almost all Pujo rituals in Sanatan Dharma.
•Shankar Maharaj started making Paitas in 1987, initially mortgaging land, and later expanded the business.
•The initiative empowers approximately 30 local housewives, who earn 150-300 rupees daily, contributing significantly to their household incomes.
•Paitas are made from threads sourced from Kolkata, processed with sago and arrowroot flour, and distributed across various parts of West Bengal.

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